"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same way", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I really composed 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combination'. Hey, I am still a customer, bear in mind that. I am entitled to fall for good product packaging, I have a prevailing right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my shouting kids and exasperated other half running after me in sluggish motion. It was definitely a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad males with gatling gun, and they're shooting at your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. If I didn't like the packaging designs so much, I would find it humorous enough. I am dead serious. I enjoyed the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for reference' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, however these product packaging styles made it. They absolutely did.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into creating your product packaging, more customers will take a look and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they stop and take notification of your product packaging, your opportunity of getting them to buy your item boosts? Exactly.
And without an electrifying product packaging, customers are going to walk past the stacks and heaps of other get more info competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great packaging sleeves.
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for referral' clear folder. I don't keep a lot of things in there because I am pretty selective about the here styles that I like, however these packaging designs made the cut. The more effort you put into creating your packaging, more consumers will stop and take a look at your product packaging or what's inside the decorative food packaging.